RIUE new consumer brand and packaging design

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Brand Introduction

RIUE 是一个新消费品牌，以“构筑美”为概念，去解构三种维度上对于美的诠释，歌颂与提倡肌肤之美、生命之美、探索之美是RIUE 品牌的内核与主张，以多样性、不同形态、自身性的设计概念呈现出设计层面上对美的诠释。

RIUE is a new consumer brand that uses the concept of "building beauty" to deconstruct the interpretation of beauty in three dimensions. Praising and advocating the beauty of skin, the beauty of life, and the beauty of exploration are the core and proposition of the RIUE brand. With diversity and different forms , the unique design concept presents the interpretation of beauty at the design level.

Design Concep

我们通过对“I”字母的不同形态，美是自身性的，不局限于固有的形式，线的曲率和灰度的变化对美的诠释，对于RIUE 精致且具有辨识度的品牌特性做出剖析，完成一次自品牌logo涵盖到产品外包装的全新的升级。

Through the different shapes of the "I" letter, we can see that beauty is its own and is not limited to the inherent form.The curvature of the line and the changes in grayscale interpret beauty, analyze RIUE's exquisite and recognizable brand characteristics, and complete a new upgrade from the brand logo to the product outer packaging.